A message to business leaders from Preemptis CEO, Steve Rigell

In today’s world, more than ever before, business strategy is closely integrated with digital technologies.

This integration will continue to become tighter as technologies like virtual reality, artificial intelligence, cloud platforms, mobile computing, programming languages, and computer software become more sophisticated.

This integration will continue to become tighter as technological requirements like security, privacy, encryption, compliance, data analysis, confidentiality and business intelligence become essential table stakes instead of nice-to-haves.

This integration will continue to become tighter as cutting costs through automation and processing power become even more essential to operational effectiveness and staying competitive than they are today.

Technology options are more diverse than they ever have been. Software, especially cloud-based Software-as-a-Service (SaaS) is a richly diverse environment with new offerings almost daily. Making the right technology choice has never been more important. Even though prices are still steadily declining, the repercussions of hastily-made software and hardware decisions that entail modifications to business processes can be devastatingly difficult to recover from.

The not so subtle subtext of this integration is that the more your business is dependent on technology, the more critical it is to have your business continuity and disaster recovery ducks in a row.

Each of these two business essentials, strategy and technology, complement, create and define one another in today’s world. Conceptually attempting to consider them separately is an approach that can lead quickly to disastrous errors that are preventable when they are considered together.

Most business executives I have worked with are willing to admit that they do not have the depth of experience in technology to fully appreciate the degree to which strategy is dependent on tech.

For the most part, the corporate information officers with whom I have collaborated confess a lack of appreciation for the strategic perspective that facilitates factoring non-technological variables, especially the nuances of sales and marketing, into the business big picture.

Having a broad knowledge of contemporary technology and keeping up with the latest developments, hacks, and system vulnerabilities is essential in creating a modern, resilient business strategy.

There are plenty of consultants who call themselves business strategy experts who can barely turn on a computer but have never written a line of code in their lives and couldn’t tell you the difference between a subnet and a fishnet.

Preemptis provides a unique perspective that is grounded in decades of entrepreneurial experience, P&L accountabilities, recruiting and supervisory responsibilities as well as a deep set of project management experiences on the front lines of delivering strategically aligned software, systems and infrastructure in mission-critical situations around the globe.

These perspectives and lessons have been honed in demanding environments from the world of wet-behind-the-ears startups to massive international corporations to the formidable global infrastructure of the U. S. Department of Defense. This breadth and depth of experience both in technology implementation and business operations is the foundation of the distinctive and game-changing perspective that only Preemptis can bring to your situation.

Sure, technology is a tool for creating efficiencies and cutting costs, but it is also an essential component of strategic business growth in the twenty-first century.

If you know there are gaps in your business continuity plans, let us help you close them.

If you sense there are risks and vulnerabilities you are ignoring and you realize you are relying too much on hope, you should call Preemptis.

If you are waking up in the middle of the night because you don’t feel confident in making technology investments, Preemptis can help you get the quality of sleep that will enable you to regain your peak performance edge.

If you feel your team could be doing a better job of understanding and meeting customer needs, you know your ship is slowly sinking. Let us help you plug that leak and chart a new course that delivers above and beyond.

No business can cut its way to growth. At some point technology decisions must support growth strategies.

We are here to help you and your business grow by helping you bring technology and strategy together in the ways that make the most sense and will produce the most dramatic results for your business.

You will experience more discretionary time that can be used working on your business instead of churning from crisis to crisis and feeling like you got nothing done at the end of the day.

You will find yourself with time to recharge rather than feeling continuously depleted and damaged by the relentless day-to-day pressures of a business that is running your life more than you are running it.

You will discover the strategic vantage point that will give you the confidence to lead your organization through the changes you know are necessary to achieve the results you know it can and should be achieving.

You will confidently assess threats and vulnerabilities and respond to them in ways that allow you to see opportunities you might have overlooked before.

You will successfully balance technological perspectives and strategic insights and leverage them into plans and projects that build real-world resilience for you and your organization.

Call for a confidential conversation.

If you are willing to invest a few minutes in an initial meeting, I guarantee you that we’ll immediately start delivering a return on on your investment of time with actionable advice and insights for your situation whether you hire Preemptis or not.

Complete confidentiality is our promise. Here is the number: 360 620 2951. Call any time.


-Steve Rigell